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Spotlight On:

Kynsho

Meet Your Fashion Guru

_STYLE / Kynsho

In today’s reflective times of self-streamlining and personal assessment, we’re whittling our lives down to their core essence. That means only keeping things that help maximize our efficiency and potential. Mismatched Tupperware that triggers an avalanche every time you open the cabinet? Out with them! Oversized fringed scarf that always gets caught in the taxi door? Thank you, next.

Accessories brand Kynsho wants to be your core essence guru and we are here for it!

We all want more Zen in our lives, so kudos to Kynsho founder, George Crichlow, for choosing a brand name that means “pursuit of personal progress” in Zen Buddhism. Having been an entrepreneur and brand strategist most of his professional life, the Brooklyn-based Crichlow understands good messaging, but he also created something that fills a need for everyone.

Kynsho is completely inclusive, working to help everyone maximize their potential…” Crichlow says. “It’s just about keeping things fluid so you’re not burdened and can stay present in life. Kynsho makes convenience classy for everyone.”

The idea for the company came out of Crichlow’s own experiences. After taking various classes to become a better brand storyteller, he learned origami to understand flat folds, how to build a moped from scratch, and how to sew leather bike bags. But when he started riding his newly constructed bike, he realized he needed more purposeful accessories to seamlessly maneuver through his day.

“I’m not a fashion guy, I’m a solutions guy.”

As a busy freelancer working in New York’s urban environment, he required items to suit his daily needs. “I was riding my moped to clients’ offices and going inside for meetings then back onto the street. My neck was cold on rides, my blazer wasn’t covering my chest area. Long scarves would flap in the wind and my nose would run in meetings. I needed something more functional. It’s not just about what you wear, it’s about what you’re doing.”

Crichlow founded Kynsho in 2018 to address how we live today. Being able to travel light is Kynsho’s mission. “I had an epiphany that we as humans are what we carry,” says Crichlow. “Sometimes I don’t need a big bookbag but I still need to be prepared for the day.” The leather holster, which retails for $500, holds a phone, charger, cowl and iPad and is available in unisex brown or black. The cowl scarves come in summer weight ($65) to cold weather ($95) to a convertible hoodie for inclement weather ($115). Materials range from linen and seersucker to chambray and wool with fleece lining, to a water-resistant poly-rayon blend.

Kynsho has an inclusive unisex aesthetic and Crichlow states, “Women have embraced it as well and I’m thrilled about that,” he says. “I’m not a fashion guy, I’m a solutions guy.”

And a fashionable one at that.

Please share your adventures with us at share@juniperunltd.com
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